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  3. success stories

  

MOMENTS OF PLEASURE & SUCCESS

WHAT MAKES US STAND OUT.

Here you’ll find numerous insights, fascinating moments of pleasure and success stories, big and small.

2015

Putting a unique dealcoholisation plant into operation

An innovative dealcoholisation plant was put into operation in Eltville. Thomas Krischke manages the production of wine, wine-based and non-alcoholic beverages. ‘This plant is one of a kind in the German wine industry.

2013

One of the highest-capacity bottling plants for sparkling wine

In 2013, Freyburg became home to one of the highest-capacity bottling plants for sparkling wine,where 27,000 bottles are filled every hour.

1935

Small cause, big effect

Our famous MMchen is born.

2018

180th anniversary

In 2018, Geldermann releases the exclusive anniversary cuvée Grand Jubilé<br> to celebrate 180 years of sparkling wine culture.

1991

The legendary TV ad by Echter Nordhäuser

Henriette the hen cleverly pecks out the authentic rye grain. The TV advert is awarded a lion at the Cannes International Festival of Creativity in 1991.

2000

The most successful sparkling wine advertising campaign goes on air in
the year 2000

The fascinating lady in the red dress will continue to be seen opening a bottle of Rotkäppchen sparkling wine in the famous scene on the train platform for 17 years to come.

1993

Record sales for Chantré

In 1993, the Chantré brand announces record sales of 30 million bottles.

2017

Successful performance across all channels

The third art edition by the inspiring sparkling wine brand Mumm wins this year’s
JOY TREND AWARD in the Lifestyle category. The limited edition is created in collaboration
with the Finnish designer and illustrator Kustaa Saksi

2017

2017: Best Brands Award for Rotkäppchen

Rotkäppchen comes fourth in the category ‘Best Brandes Product’ in Germany.

Michael Ruhe

Key Account Manager

Its very friendly here, people are approachable, and everyone feels committed to the company in a positive way

The whole story

Sandra Kaiser

Head of Internal Sales

If I were to start all over again? I'd do it all in exactly the same way!

The whole Story 

Lars Grebe

Project engineer

Watching passion spread for a drink we're all proud of. That's really fantastic!

The whole story

  

OUR STORIES OF SUCCESS AND ENJOYMENT

KEY MOMENTS IN THE HISTORY OF OUR COMPANY

  

Some of the roots of the Rotkäppchen-Mumm Company stretch back several hundred years. Our sparkling wine brands were established in 1856 while our spirits date all the way back to 1507. We are proud of our long company history, which continues to be eventful to the present day.

2018

MAY 2018

ACQUISITION OF EGGERS & FRANKE

With the acquisition of the Bremen-based Eggers & Franke Group, Rotkäppchen-Mumm assumes the reins of Germany’s leading merchant of high-quality wines and spirits.

2017

SEP 2017

FOUNDATION OF THE MARKGRÄFLICH BADISCHES WEINHAUS

Joint venture with the traditional company Markgraf von Baden. The foundation of the Markgräflich Badisches Weinhaus.

FEB 2017

EXPANSION OF BRAND PORTFOLIO

Ruggeri expands the Rotkäppchen-Mumm brand portfolio with one of the leading Prosecco brands in Italy.

2015

NOV 2015

Übernahme Sprizzerò

Und wieder eine neue Kategorie: Trinkkultur aus der Dose. Der Aperitivo Sprizzerò Originale de Martin aus Südtirol wird von der Eigentümerfamilie übernommen.

AUG 2015

EXPANSION OF BRAND PORTFOLIO

Nordbrand Nordhausen acquires the traditional rum brand Asmussen, the herb liqueur Fläminger Jagd and Boddel and Balle rums.

2014

MAR 2014

LAUNCH IN A NEW SEGMENT

Rotkäppchen Fruchtsecco is successfully launched in the wine-based mixed drinks segment.

2013

MAY 2013

GENERATIONAL CHANGE

The planned generational change in the Rotkäppchen-Mumm management team begins. Gunter Heise, who had been managing partner and spokesperson of the Executive Board for 20 years, becomes chairman of the advisory board. Christof Queisser is appointed chairman of the Executive Board.

2009

OCT 2009

ACQUISITION OF BLANCHET

Acquisition of the successful French wine brand Blanchet.

2008

MAR 2008

A NEW MARKET SEGMENT

The introduction of Rotkäppchen Alcohol-Free taps into a market segment with huge growth potential.

2007

MAR 2007

500 YEARS OF GRAIN DISTILLING

Nordbrand Nordhausen celebrates the 500th anniversary of grain distilling in Nordhausen.

2006

NOV 2006

ÜBERNAHME ECKES SPIRITUOSEN & WEIN

Mit der Übernahme von Eckes Spirituosen & Wein entsteht „Deutschlands Haus aus Sekt, Spirituosen und Wein“. Die Marken Chantré, Mariacron, Echter Nordhäuser, Eckes Edelkirsch und Nordbrand Nordhausen kommen dazu.

APR 2006

DEBUT IN A NEW CATEGORY

Debut in a new category for the Company, wine: Rotkäppchen Qualitätswein.

JAN 2006

PURCHASE OF KLOSS & FOERSTER

Purchase of the Kloss & Foerster brand.

2003

JAN 2003

ACQUISITION OF GELDERMANN

Acquisition of Geldermann Privatsektkellerei in Breisach am Rhein from the owners.

2002

JAN 2002

ACQUISITION OF SEAGRAM BRANDS

Rotkäppchen Sektkellerei acquires the brands Mumm, Jules Mumm and MM Extra from Seagram, in addition to the sparkling wine cellars in Eltville and Hochheim.

2001

APR 2001

MARKET LEADERSHIP

Rotkäppchen sparkling wine becomes market leader in Germany.

1998

MAR 1998

LAUNCH OF JULES MUMM

Jules Mumm is launched.

1993

MAR 1993

MANAGEMENT-BUY-OUT

Management buyout through five members of the Rotkäppchen Sektkellerei executive board, Gunter Heise, Dr Lutz Lange, Jutta Polomski, Ulrich Wiegel and Hans-Jürgen Krieger, along with the family of businessman Harald Eckes-Chantré.

1991

DEC 1991

DROPPING SALES

Sales of Rotkäppchen sparkling wine drop to three million bottles annually, as a result of losing many sales channels. 300 of the 360 employees are made redundant.

1990

NOV 1990

CHANGE FROM A STATE-OWNED ENTERPRISE TO A TRUST

After the fall of the Berlin Wall in 1989, Rotkäppchen Sektkellerei is changed from a state-owned enterprise to a trust with the aim of finding a purchaser.

1988

 

15.5 MILLION BOTTLES SOLD

In the GDR, Rotkäppchen sells 15.5 million bottles of the sparkling wine with the red cap – the highest annual sales volume ever.

1984

 

SEAGRAM ACQUIRES MATHEUS MÜLLER

The Canadian beverage company Seagram, now proprietor of the Mumm brand and the Burgeff in Hochheim sparkling wine cellar, acquires the Matheus Müller sparkling wine cellar in Eltville.

1953

 

CREATION OF CHANTRÉ

Ludwig Eckes creates the first ‘mild brandy’, Chantré, which later becomes a clear market leader.

1949

 

BRAND REGISTRATION OF ECKES EDELKIRSCH

Eckes Edelkirsch cherry liqueur, which has been in existence since 1931, is registered as a brand.

1948

 

FOUNDATION OF NORDBRAND

Foundation of the Nordbrand Nordhausen brand.

 

ROTKÄPPCHEN BECOMES A STATE-OWNED ENTERPRISE

Günther Kloss, owner of the Kloss & Foerster sparkling wine cellar, is dispossessed and moves to Rüdesheim. Rotkäppchen Sektkellerei becomes a state-owned enterprise.

1922

 

ESTABLISHMENT OF MUMM WINE CELLAR

During World War I, the German Mumm family is dispossessed in France and establishes the G.H. von Mumm sparkling wine cellar in Frankfurt. The sparkling wine is produced at Matheus Müller.

1894

 

FOUNDATION OF ROTKÄPPCHEN BRAND

Foundation of the Rotkäppchen brand by Kloss & Foerster. The bottle’s red cap gives the Rotkäppchen brand its name.

1856

 

THE FOUNDATION STONE IS LAID FOR ROTKÄPPCHEN

The foundation stone is laid for Rotkäppchen: the brothers Moritz and Julius Kloss team up with their friend Carl Foerster to establish a winery in Freyburg (Unstrut) and start producing champagne.

1838

 

FOUNDATION OF DEUTZ & GELDERMANN

William Deutz and Peter Geldermann from Aachen found the Deutz & Geldermann champagne cellar in Ay in the province of Champagne.

1837

 

START OF CHAMPAGNE PRODUCTION

Matheus Müller starts to produce champagne in Eltville am Rhein after his sons learn the trade in Champagne.

1827

 

ESTABLISHMENT OF CHAMPAGNE CELLAR MUMM

The sons of Frankfurt-based merchant P. A. Mumm establish the champagne cellar of the same name in Reims in the province of Champagne.

1811

 

PURCHASE OF SOHLERN’SCHEN HOF

Wine merchant Matheus Müller purchases the von Sohlern’schen Hof in Eltville am Rhein, the origins of today’s Matheus Müller Sektkellerei.

1507

 

ERSTE ERWÄHNUNG EINER KORNBRENNEREI IN NORDHAUSEN

Erstmalige urkundliche Erwähnung einer Kornbrennerei in Nordhausen. Nordbrand Nordhausen führt die Kornbrenntradition bis heute in Nordhausen fort.

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