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SUSTAINABLE BUSINESS IS PART OF OUR CORPORATE CULTURE

WE TAKE RESPONSIBILITY FOR OUR ENVIRONMENT

SAVE RESOURCES AND REDUCE OUR ENVIRONMENTAL FOOTPRINT.

Sustainable action has always been an important criterion for all business decisions at Rotkäppchen-Mumm. As a family business, we attach great importance to treating each other and our business partners fairly and respectfully, as well as dealing responsibly with the resources available to us. We have therefore anchored the topic of sustainability in our strategic processes and are always looking for solutions that allow us to act responsibly.

For a manufacturing company like us, sustainability is a major issue: From the supply chain to the manufacturing processes at our locations and our products to sales, we want to examine all processes, partners and systems. We have taken on this task and are working on it with full commitment. We have compiled a selection of our current or already implemented projects in the field of sustainability below.

Our Highlights

From Road to Rail

We are the first German sparkling wine producer to be continuously supplied by rail. The switch from truck transport on the road to goods transport by rail affects our two supply chains with the highest frequency: glass and base wine transport.

Since April 2021, the empty bottles have been delivered by train to Freyburg (Unstrut) from the glassworks of our supplier in Franconia. A gas-powered truck is currently being used for the last 15 kilometers from the Braunsbedra train station to the Rotkäppchen Sektkellerei in Freyburg, but we are already working on solutions here too. Deliveries to our other locations by rail are also currently being reviewed.

More than 80 percent of our base wines for sparkling wine production are transported by rail from Spain, Italy and France. For purchases from Italy, we were able to achieve an increase from 32 to 96 percent in 2021. In this way we have already been able to save a total of 16,000 tons of CO2.

Glass Recycling

The constant improvement of our equipment and packaging with regard to the responsible use of resources is an important premise for us. As a company that produces sparkling wine, wine and spirits, the focus here is particularly on the bottles.

We have been using the lightest bottles available on the market for some time now. In addition, recycled glass is used in the production of the bottles. While the proportion of old glass shards in white glass is over 60% on average, it has already reached an average proportion of 90% in green glass.

In addition, we are working to reduce the use of plastic in the labeling of our bottles. With the Celebration Edition on the occasion of the 100th anniversary of our Mumm brand, we used direct digital printing for the first time and thus completely dispensed with plastic in the labelling. This now serves as a template for further plastic reductions in the bottle label area.

SQNPI Certification

The commitment of our colleagues from Ruggeri in Valdobbiadene (Italy) deserves special mention. In 2019, together with the winegrowers, they decided to join the international SQNPI program. (SQNPI = Sistema die Qualità Nazionale Produzione Integrate = Integrated National Production Quality System.) It stands for sustainable quality from the field to the wine – certified with the help of guidelines, for example in the area of chemical and phytosanitary treatments. The aim is to produce Prosecco that protects precious biodiversity. The seal has been used on the first Ruggeri products since 2021.

 

Bike Leasing

Using the hashtag #umsatteln, we invite our employees to lease a company bike. The bike is leased via salary conversion for a period of 36 months and can be purchased at a reasonable price after this period. The provision of a so-called "company bike" encourages employees to exercise more and at the same time offers them valuable cost savings.

 

 

TOPIC AREAS & PROJECTS

EMPLOYEES

In total, we employ around 1,000 people across all our locations, who make a significant contribution to the business success of our company. It is therefore our constant endeavor to create the best possible working conditions in order to both attract new talent and maintain our attractiveness for the existing workforce and develop them further. Our own training is also a matter close to our hearts, as this is how we create highly qualified employees who will grow into the Rotkäppchen-Mumm family. In the past few years, we have always employed around 40 trainees in our companies.

The projects presented below are representative examples that show our commitment as a responsible employer.

 

PANDEMIC MANAGEMENT

The Covid pandemic hit us all unexpectedly and unprepared in 2020. Nevertheless, we were able to react quickly due to our solid structure and flat hierarchies. An interdisciplinary task force was set up, which has been coordinating all measures within the company ever since. In this way, we were able to make decisions quickly and meet our claim as a responsible employer.

From the very beginning, we enabled our employees to work remotely wherever possible. At the locations, we have developed extensive hygiene concepts to protect people and companies. In addition to free masks and tests, which employees could pick up once a week, we were also able to offer vaccinations at all our locations – some for family members too. At our location in Freyburg, we were also able to organize a vaccination offer for the population together with the local vaccination bus.

 

MOBILE WORKING
Mobile working has become indispensable since the outbreak of the pandemic. For this reason, we developed a concept for mobile working in the "New Normal" in an employee survey and in close cooperation with the works council, with which we give our employees more flexibility.

 

ROTKÄPPCHEN-MUMM ACADEMY

It is very important to us that our employees can develop further – both professionally and in terms of content. Our company lives from the enthusiasm of our employees and their enthusiasm for our products. We would therefore also like to provide them with extensive training in our three business areas of sparkling wine, wine and spirits. We make this possible in our own further education campus "Rotkäppchen-Mumm Academy", where we can offer employees high-quality courses in cooperation with the renowned WSET (Wine and Spirits Education Trust). In addition, the "RM Ambassador" was launched this year, with the help of which we transmit learning content via virtual formats.

All of this contributes to the one goal: Committed and highly qualified employees who identify and feel comfortable both in our company and with our products.

 

BIKE LEASING
Using the hashtag #umsatteln, we invite our employees to lease a company bike. The bike is leased via salary conversion for a period of 36 months and can be purchased at a reasonable price after this period. The provision of a so-called "company bike" encourages employees to exercise more and at the same time offers them valuable cost savings.

ENVIRONMENT & PRODUCTS

CERTIFICATION ISO 50001: 100% GREEN ELECTRICITY AT ALL GERMAN PRODUCTION SITES

Electricity generation in Germany is responsible for most of the country's greenhouse gas emissions, according to the Federal Environment Agency. These emissions can be reduced with the help of green electricity. Green electricity describes the use of renewable energies to generate electricity. Through its use, for example, greenhouse gas emissions of more than 200 million tons of CO2 could be avoided in 2019.

The energy management of a company is checked with the ISO 50001 certification. The aim of an energy management system according to ISO 50001 is the continuous improvement of a company's energy-related performance. The standard describes the requirements for a company to introduce, operate and continuously optimize an energy management system. By successfully implementing this systematic approach, a company improves its energy-related performance, increases its energy efficiency and at the same time optimizes its energy use.

At Rotkäppchen-Mumm, we work at all manufacturing locations in Germany with an energy management system certified according to ISO 50001 and purchase 100% green electricity.

 

FROM ROAD TO RAIL

We are the first German sparkling wine producer to be continuously supplied by rail. The switch from truck transport on the road to goods transport by rail affects our two supply chains with the highest frequency: glass and base wine transport.

Since April 2021, the empty bottles have been delivered by train to Freyburg (Unstrut) from the glassworks of our supplier in Franconia. A gas-powered truck is currently being used for the last 15 kilometers from the Braunsbedra train station to the Rotkäppchen Sektkellerei in Freyburg, but we are already working on solutions here too. Deliveries to our other locations by rail are also currently being reviewed.

More than 80 percent of our base wines for sparkling wine production are transported by rail from Spain, Italy and France. For purchases from Italy, we were able to achieve an increase from 32 to 96 percent in 2021. In this way we have already been able to save a total of 16,000 tons of CO2.

 

SQNPI CERTIFICATION

The commitment of our colleagues from Ruggeri in Valdobbiadene (Italy) deserves special mention. In 2019, together with the winegrowers, they decided to join the international SQNPI program. (SQNPI = Sistema die Qualità Nazionale Produzione Integrate = Integrated National Production Quality System.) It stands for sustainable quality from the field to the wine – certified with the help of guidelines, for example in the area of chemical and phytosanitary treatments. The aim is to produce Prosecco that protects precious biodiversity. The seal has been used on the first Ruggeri products since 2021

 

REFORESTATION OF DOMESTIC MIXED FORESTS

In 2022, our subsidiary EGGERSSOHN entered into a cooperation with the "Green Forest Fund" for its Italian organic wine "Foresta Ombrosa" – a non-profit association that pursues the goal of reforesting ecologically sustainable mixed forests with various tree species native to Germany and thus the "primeval forests of tomorrow". From now on, 20 cents from every sold bottle of Foresta Ombrosa go to the Green Forest Fund.

 

CRADLE-TO-CRADLE CERTIFIED PRODUCT CATALOG

Every step counts: That's why our colleagues at EGGERSSOHN now print their catalog with Cradle-to-Cradle certification. What does that mean? It describes a material cycle without any useless and harmful waste. It is no longer just about recycling, but about environmentally safe and eco-efficient thinking and acting.

 

OPTIMIZATION OF EQUIPMENT AND PACKAGING

The constant improvement of our equipment and packaging with regard to the responsible use of resources is an important premise for us. As a company that produces sparkling wine, wine and spirits, the focus here is particularly on the bottles.

We have been using the lightest bottles available on the market for some time now. In addition, recycled glass is used in the production of the bottles. While the proportion of old glass shards in white glass is over 60% on average, it has already reached an average proportion of 90% in green glass.

In addition, we are working to reduce the use of plastic in the labeling of our bottles. With the Celebration Edition on the occasion of the 100th anniversary of our Mumm brand, we used direct digital printing for the first time and thus completely dispensed with plastic in the labelling. This now serves as a template for further plastic reductions in the bottle label area.

 

IFS FOOD (ALL PRODUKTION SITES)

When it comes to the quality of our products, we leave nothing to chance. These are therefore regularly certified according to International Featured Standards Food (IFS Food). The IFS Food Standard is a standard recognized by the GFSI (Global Food Safety Initiative) for the auditing of food manufacturers. The focus here is on food safety and the quality of processes and products. The standard applies to food processors as well as companies that pack unpackaged food. IFS Food is used where products are "processed" or where there is a risk of product contamination during initial packaging.

We also play it safe with our suppliers. Regular audits and detailed quality specifications are an important part of all supply contracts. Of course, the companies we work with meet internationally recognized quality standards such as ISO 9001, IFS and HACCP.

 

IFS BROKER (LOCATION BREMEN)

The IFS Broker was created to ensure the safety and quality of products and to bridge the gap between manufacture and distribution. Trading partners expect from brokers, agents and importers that their product requirements are communicated to the manufacturers and producers, where they are understood and implemented. The standard reviews the parties involved to ensure that they have implemented appropriate controls within their operations so that their suppliers act in accordance with product safety and quality requirements. Brokers, agents and importers must also monitor their suppliers in this regard so that the products supplied comply with legal and contract-specific requirements.

 

IFS KOSHER (DISTILLERY AT THE NORDHAUSEN LOCATION)

Within the Jewish community, kosher means that the food has a specific degree of purity. Unlike fish, meat must also be ritually slaughtered. A kosher food must therefore not contain any non-kosher ingredients.

 

IF Q&S (QUALITY AND SAFETY) FOR FEED AND DISPERTISEMENT

The QS test mark stands for tested quality assurance for fresh food – from the farmer to the shop counter. Whether meat and sausage or fruit, vegetables and potatoes – foodstuffs with the QS certification mark have a precisely documented and controlled history. The path of a beef steak from the animal owner via the slaughterhouse and the butcher to the supermarket or, in the case of apples and tomatoes, from the producer via the wholesaler to the food retailer is clearly traceable.

Responsible Enjoyment

In addition to our operations and our products, other issues such as compliance, employee concerns and social commitment are also part of the sustainability theme. The field of responsible enjoyment is also very important to us. Here, too, we are working intensively on a transparent presentation of our activities, which is also reflected in our membership in the relevant associations:

 

DON‘T DRINK AND DRIVE

 

WINE IN MODERATION

 

MASSVOLL-GENIESSEN (ENJOY RESPONSIBLY)

 

KLARTEXT REDEN! (SPEAK CLEARLY!)

 

SCHULUNGSINITIATIVE JUGENDSCHUTZ (YOUTH PROTECTION TRAINING INITIATIVE)

 

VERANTWORTUNG VON ANFANG AN! RESPONSIBILITY FROM THE BEGINNING)

COMPLIANCE

Compliance refers to the observance of all voluntary and legally prescribed regulations and measures intended to ensure that a company's business activities are carried out in a legally compliant manner. The aim of our compliance program is to summarize all measures that ensure the behavior of the company and its employees with regard to all legal regulations that affect the company and its business activities.

 

CODE OF CONDUCT

The code of conduct forms the basis of our compliance program. It summarizes the most important corporate policy principles and standards of our group and provides orientation for the ethical and legal obligations of our employees, who must undertake to comply with them when they start working for our company. We guarantee the appropriate knowledge of the content through training courses.

 

SUPPLIER CODE OF CONDUCT

Based on this, we regulate the cooperation with our partners in a supplier code of conduct. It contains our expectations and defines the minimum standards such as anti-discrimination and prohibition of child labor that every supplier, including its group companies and subcontractors, must meet in order to work with us.

 

WHISTLEBLOWING SYSTEM

All employees and business partners of Rotkäppchen-Mumm have the opportunity to report violations within the company securely and anonymously using a digital whistleblower solution. The implemented solution ensures that data protection and anonymity are completely guaranteed. A technical traceability of references is not possible.

Background: In early 2022, the legal compliance requirements for companies have changed. With a new directive, the EU protects those people who report violations of the law in companies via whistleblower systems. We are happy to fulfill this obligation because the topic is important to us.

Click here for our digital whistleblower solution “LegalTegrity”:

Go to our whistleblowing system

Alternatively, it is also possible to provide anonymous information via the following telephone numbers (currently only in German):

  • +49 69 999 988 39 
  • +49 800 38 00 999